Technology Enabled Relationship Manager ==>
Customer Relationship Management
<business> (CRM, CIS, Customer Information Systems, Customer Interaction
Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide
software applications that allow companies to manage every aspect of their
relationship with a customer. The aim of these systems is to assist in building
lasting customer relationships - to turn customer satisfaction into customer
loyalty.
Customer information acquired from sales, marketing, customer service, and
support is captured and stored in a centralised database. The system may provide
data-mining facilities that support an opportunity management system. It may
also be integrated with other systems such as accounting and manufacturing for a
truly enterprise-wide system with thousands of users.
(1999-08-20)
Nearby terms:
Customer Information Control System « Customer
Information Systems « Customer Interaction Software
« Customer Relationship Management » CUT »
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